Area Public

Role: Digital Marketing Strategist, Copywriter

Objective: To elevate Area Public’s presence in the market by harnessing innovative digital marketing strategies that highlight their unique offerings of bespoke, eco-friendly wall murals, while adapting to dynamic market conditions and consumer preferences.

Strategy and Execution: As the contracted digital marketing strategist, I directed comprehensive campaigns across Meta and Google Ads platforms. I crafted dynamic and persuasive ad copy that effectively communicated Area Public's unique selling propositions, focusing on bespoke, eco-friendly, artist-driven wall murals. This involved pivoting strategies based on performance metrics, moving away from underperforming placements to manual targeting and look-alike audiences to maximize impact. Additionally, I managed creative refreshes of ad creatives to combat fatigue and maintain engagement, ensuring that the content remained fresh and appealing.

Results: The targeted digital marketing efforts have yielded exceptional outcomes, with significant improvements in engagement rates and conversion metrics. My ability to refine audience targeting and enhance ad relevance through structured snippets and advanced Google Ad features has maintained a robust online presence, effectively converting interest into sales. These initiatives have solidified Area Public’s reputation as a leader in bespoke, eco-friendly wall murals, substantially growing the brand's market share.

Reflection: Leading the digital marketing and copywriting initiatives for Area Public has been a fulfilling challenge, blending creativity with precise market analytics. Adapting strategies based on real-time performance data not only strengthened my expertise in digital campaign management but also emphasized my capacity to lead a brand to achieve and exceed its business goals. This experience has adeptly prepared me for senior roles requiring a comprehensive understanding of both market dynamics and creative execution.